STAY HUMAN. DON’T EAT OCTOPUS.

The worlds biggest octopus farm is being built. So how do you get people to not eat octopus? Easy, you just tell the absolute, undeniable, unequivocal truth - it’s cursed.

Posters

We slapped QR codes on to menus serving octopus which would reveal a secret cursed menu.

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It's Multigrain, Not Multigran